Social media including YouTube channels revolves around psychology because the audience has a psyche! You may have watched the movie “The Social Network (2010)” which was about the early youth of Mark Zuckerberg; as you can remember he was studying in two fields at the same time. Yes, Mark was getting his bachelor’s degree in two different majors; Computer and Psychology were the fields of his dual degree at Harvard University. Although he dropped out of HARVARD, the main point here is the nature of two distinct fields _however only seemingly_ embracing each other to command our minds!

The Color Mesmerising YouTube Audience

Tubers MCN is going to take advantage of the above-mentioned notion so that you can be the commander of your audience. We are going to review some psychological concepts in how to choose the best color for the theme of your YouTube channel. So let us start without beating around the bushes.

Pick a Color Palette for the Theme of Your YouTube channel

To mesmerize the audience with the colors and surpass your competitors, consider the following aspects to pick a color palette for your YouTube channel.

1- Describe the Personality of Your Channel

To grease the wheels, let us employ a simile; imagine that your YouTube channel is a real human being and you are their stylist. You need to know this individual so that you can pick the best color palette for their mantle. You are not going to be schizoid, just be a little bit fictional and act like a writer.

You need to choose whether your channel is male, female, or even unisex! Then ask yourself how old your YouTube channel might be. Simply put, is he or she an enervated intellectual or an energetic athlete, and some similar questions?

The words you pick can define the personality of your monsieur or mademoiselle YouTube channel!

2-Google the words you picked

No matter what images pop up, save them. You can “on the nose” identify a pattern among the colors. For example, if you have googled an intellectual bookworm in a cafe, you may  frequently face the dark brownish theme.

3-Image Editing Time!

Open an image editing tool such as Canva and create a mood board by combining all your images.

4-Pick the Color Going Easy on the Eyes

Find and save the codes of your favorite color; You can use many tools e.g. Color by Fardos. You may prefer to contrast a cool with a warm palette to make your theme colorful.

You can even pick the colors contrasting each other with free online artificial intelligence tools. Now you have base colors and action colors.

Base Color

The base color is the core of your channel’s mood. Once you pick the base color, you can choose the action colors.

Action Color

Generally, scintillating colors can catch the eyes of people. When you want the audience to make an action _call-to-action_, pick a bright color contrasting the base colors.

Warm vs. Cool vs. Neutral Colors

Those colors injecting energy, excitement, and a sense of warmth are called warm colors including yellow, orange, red, and combinations.

Vice versa, relaxing and calm colors like the high sky on a cold day are cool colors such as green, blue, and purple.

Neutral colors are white and gray; these colors can also have warm or cool tones.

The Emotional Effects of Colors

Color emotion is a real psychological phenomenon, that is how you can even manipulate your audience.

When you look at warm colors, your mood will be heightened. You can probably feel the passion and the joy. As the word suggests, they symbolize warmth and heat.

On the other hand, a calm, and relaxed feeling mood is the result of cool colors. That is why the surgeon and other health providers are wearing green to welcome and soothe the patients in the operation room.

 

The Best Colors For YouTube Thumbnails

Consider the colors your competitors have used as well as the colors which stimulate certain emotions.

What Emotions to Get from the Audience

As you know, after the title, thumbnails are the only thing that makes the users click on your content. A proper thumbnail is easily distinguished from the others and can have a huge effect. “Anyone who thinks that they are too small to make a difference has never tried to fall asleep with a mosquito in the room.” The Dalai Lama _Spiritual leader of the school of Tibetan Buddhism_ said.

When the mosquito of colors is flying in the room of the YouTube interface, pick a color so that your competitors cannot sleep anymore.

Brightness commands attention by their hue and intensity

A bright color can symbolize a bright idea. So pick the intense colors with high saturation to stand out against the neutral colors.

Colors in Parallel with Your Content

No color is perfect! Although you need to pick a cock-a-doodle-doo thumbnail, it should connote the idea of your content. Suppose that you are invited to a funeral, even if you are going to attract the guests, you would never put on a bright red suit! When you create and post serious content, never damage the proportion and the harmony.

Final Words

Today, we have learned how important it is to pick the proper color palette for your YouTube channels. The colors can manipulate the minds and that is how the graphic designers can make the magic. Anyway, although you are not going to become a professional designer, your purpose is to become a successful YouTuber. Your content is audio-VISUAL! Therefore, it is an intrinsic feature of your videos, YouTube panel, logo, theme, and other visual elements to elicit the emotion you want to get from the viewers.

Successful YouTube channel owners are not found, they are constructed, they are made, and it is not by chance. So it is an inseparable part of your path to ace your presence on YouTube. You should consider owning a YouTube channel as a multidisciplinary field of Study, research, and practice! What a hard nut to crack! No one can simply succeed in this realm, it takes a lifelong to hit the jackpot. Do not worry, Tubers MCN can help you win out over all your inexperience and insufficient information.

You can contact our professional team and ask your probable questions to flourish your YouTube channel.